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Who we are
United Cycle is more than just an e-bike store—we are a team of passionate cyclists and entrepreneurs dedicated to transforming lifestyles through high-quality e-bikes and accessories. Founded in Costa Rica, a country renowned for its vibrant cycling culture, we brought our passion to the UK to connect riders with the perfect e-bike. Our co-founders, including Román Urbina (Co-Founder & Sales Manager), a Mountain Bike Hall of Famer and creator of La Ruta de los Conquistadores, along with Daniel Alvarez (Co-Founder & Director), César Badilla (Co-Founder & Creative Tech Lead), and José Pablo Alfaro (Co-Founder & Investor), combine decades of cycling expertise, innovation, and business vision. We take pride in offering expert advice, exceptional customer service, and a commitment to sustainable mobility. Though our roots are in Costa Rica, our mission is to serve and grow the UK e-bike community, ensuring every ride is an unforgettable experience.
Our Values
At United Cycle, our core values centre around customer centricity, ensuring every decision is made with our customers' best interests at heart for a seamless and fulfilling shopping experience. Our passion for cycling drives us, stemming from a genuine love for the sport, which informs our understanding of the community's needs and guides our selection of products and services. We are committed to innovation and excellence, continually seeking the latest advancements to offer a selection that embodies the pinnacle of cycling innovation. Integrity and transparency are fundamental to our operations, as we strive to conduct our business with honesty, providing clear and upfront information about our products and services.
